How to Build a Kickstarter Audience From Scratch

Having a pre-existing audience is one of the biggest predictors of success for a Kickstarter campaign. While that’s great if you already have thousands of followers, it can be very intimidating when you’re just starting out. How are you supposed to get people to follow you when you haven’t released anything yet?

This was the exact situation we were in when we decided to crowdfund Captain’s Gambit. When we started out on our journey five years ago, we knew basically nothing about marketing or community management. But through a lot of research (and a lot of trial and error), we’ve managed to cultivate a fun, kind, and growing community.

So how did we do it? Well, today we’re going to share some of the steps we took to build an audience from scratch. Follow this guide and you’ll be well on your way to a sizeable following in no time!

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Choose Your Allegiance: The Power of Factions in Card Games

As I’ve talked about in the past, balancing games is really hard. And while that’s true for all games, card games in particular are very tricky to balance. Often cards games will feature dozens if not hundreds of unique cards, all of which could have unintended game-breaking interactions with one another. As a designer, you need a way to keep specific cards separated while still providing players with the freedom to make whatever decks they want to play. Thankfully, there’s a simple design trick that does just that: factions!

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10 Game Design YouTube Channels You Need To Watch (Updated 2021)

We’ve talked extensively on this blog about why you should design games, why they are so awesome for self-expression, and how you can create your first game. But once you’ve taken the first step, it can be hard to know where to go to learn more. Today, I’m going to share some of the resources I personally use to expand my knowledge of game design. Though there are countless amazing creators out there, here are ten of my personal favourites.

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